HBO Brand Identity (1979-2019)
Evolution of Visual Design (Video)
Compilation: Colour, Line & Shape

HBO Feature Movie (1979-1982)
"Star Wars" promo
"HBO Boxing" identity
"The Abstraction" identity
Agency: HBO In-house

Design Elements

abstraction
decorative line and shape
animated lighting effects
illusion of 3D space
light as animated object

HBO Home Box Office (2013)
1. "Red" theme
2. "Blue" theme
Agency: JL Design

Design Elements

abstraction
decorative shape
network computing iconography
realisation of 3D space
information as liquid

HBO Feature Movie (1980-1982)
"Funky Marquee" theme
Agency: Unknown

Design Elements

abstraction
early 3D graphics
arcade game-style interface
computer iconography (Tron, 1982)
television as simulation

HBO Asia (2017)
"Family rebranding" identity
Agency: TMRRW Studio, Singapore

Design Elements

abstraction
advanced 3D graphics
mobile game-style interface
playful iconography
television as digital artefact