HBO Brand Identity (1979-2019)
Evolution of Visual Design (Video)
Compilation: Framing, Movement & Depth

HBO Feature Movie (1979-1982)
1. "Hollywood Walk" identity
2. "Flashing Theatre" identity

Design Elements

theatrical introduction
2D graphics
neon lights
broadway iconography
television as night out

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HBO Feature Presentation (1982-1998)
"HBO In Space" identity
Agency: Liberty Studios, NYC

Design Elements

live action intro
personal identification
domestic suburban setting
science fiction iconography
choreographed movement
television as night in

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HBO Feature Presentation (1998-2001)
Agency: Pittard Sullivan

Design Elements

theatrical intro
urban and regional setting
light effects & rapid movement
illusion of depth
nostalgic soundtrack (Williams/Spielberg)
television as thrill ride

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HBO Feature Presentation (2017)
Agency: Imaginary Forces

Design Elements

live action intro
domestic & urban setting
choreographed movement
illusion of depth
appropriated nostalgia
television as social event